The Scalable Marketing Machine Podcast

Ep. 196: Why Your Messaging Isn't Landing: The Missing Piece in Brand Communication

If your marketing team is working hard but not driving predictable revenue, the problem isn’t the effort—it’s the messaging.

In this episode of The Scalable Marketing Machine Podcast, I’m breaking down the biggest messaging mistakes that keep B2B companies stuck—and the exact steps you can take to fix them.

🎧 Listen now & learn how to create messaging that moves your ideal clients to action.

 

UGLIVENTURES WEBSITE: https://www.ugliventures.com/

UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/

Valentine's Day Special: Are You Speaking Your Customer's Love Language?

Welcome to a special Valentine's Day edition of the Scalable Marketing Machine Podcast! In this episode, we're exploring the connection between love languages and brand communication. We'll dive into brand personality, consistency, and voice to help you connect deeply with your customers. 

Tune in for strategies that make your brand unforgettable. Listen now!

UGLIVENTURES WEBSITE: https://www.ugliventures.com/

UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/

Ep. 194: Turning Core Values into Compelling Brand Messaging

In today’s week episode of The Scaleable Marketing Machine Podcast, we're diving into how to turn your core values into compelling brand messaging. Tried-and-true insights from my 15+ years in marketing. Tune in as I share three actionable steps to connect with your ideal client and drive them into action. 

Don't miss it!

 

UGLIVENTURES WEBSITE: https://www.ugliventures.com/

UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/

Ep. 193: 2025 Blueprint for Success: Building a Brand Strategy That Drives Revenue

With this new year, comes our first episode of 2025. In today's conversation, we’re tackling why your business might be hitting a plateau and it's not what you think. Often, the issue lies in brand communication, not your product or service. We'll explore my "24x7 Marketing Flywheel" and actionable strategies to refine your marketing, build a strong team, and drive substantial growth in 2025. 

Get ready to skyrocket your business's true potential. Tune in!

 

UGLIVENTURES WEBSITE: https://www.ugliventures.com/

UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/

UGLIVENTURES FREE WORKSHOP: https://www.ugliventures.com/workshop/ 

Ep. 192: From Disappointment to Clarity: Lessons Learned and Strategies for a Better 2025

I’m diving into my year-in-review process as we wrap up the year. We’ll explore lessons learned, missed goals, and the importance of reflection. Let’s prepare to make 2025 our best year yet! 

Tune in!

UGLIVENTURES WEBSITE: https://www.ugliventures.com/

UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/

MARKETING COHORT WAITLIST: https://www.ugliventures.com/waitlist/

Ep. 191: Boosting Conversions: Value Proposition Strategies and Marketing Tips from Linda Melone

Do you ever feel that you are constantly pushing out content and not seeing conversions?  The problem just might be your copy. In today’s episode, Linda Melone, a certified conversion copywriter, joins us to dive into crafting compelling value propositions. Learn how to resonate deeply with your audience and boost conversions. Let's dive in!

Linda Melone is a former personal trainer turned email strategist with over 15 years of experience in the health, wellness, and fitness industries. She is the host of the High Conversion Health Marketer Podcast, tailored for marketers and entrepreneurs looking to craft messaging that resonates with their audience.

Let's get started!

LinkedIn: https://www.linkedin.com/in/linda-melone/ 

Podcast: https://podcasts.apple.com/us/podcast/high-conversion-health-marketer/id1614152949 

Instagram: https://www.instagram.com/lindamelone17/

Ep. 190: Harnessing AI for Authentic Marketing: Insights from Kinsey Soderberg

We’ve all experienced it: boring social media posts or blog copy made using AI. When I sniff out something written by a bot, I usually glaze over and, frankly, get a little insulted. 

Love it or hate it, AI is necessary for business these days to pump out the volume of content necessary to keep up with today’s demanding, distracted consumers.  But what if I told you AI could generate really good content for your brand? Content that feels authentic yet created with precision for engagement and conversions.  Did peak your interest?  

That is exactly what we are talking about in this episode of The Scalable Marketing Machine Podcast.  I dive into AI for marketing with guest Kinsey Soderberg founder of Feel Good Social and Authentic AI. We discuss exactly how to use AI as a collaborative tool, training it with brand-specific data, and addressing the gender gap in AI usage.

With her brand and podcast Authentic AI®, Kinsey helps down-to-earth entrepreneurs leverage AI tools in their business without wasting their time or sacrificing their authenticity.

She focuses on a human-first approach to AI that brings your brand to the forefront and helps you make AI work for you (not the other way around).

She believes in using AI to get more done more quickly without sacrificing quality and find a little wiggle room to actually enjoy your life.

Check out her signature programs: AI Reels Club and Brand Blueprint for ChatGPT.

Let's get started!

LinkedIn: https://www.linkedin.com/in/kinseystreib/ 

Podcast: https://www.feelgoodsocial.com/podcast 

Instagram: https://www.instagram.com/feelgoodsocial/

Ep. 189: Outshine the Competition: Mastering Market Insights with Sandra Scaiano

In this episode of The Scalable Marketing Machine Podcast, join Sandra Scaiano as we dive into competitive research. Learn how to leverage tools, analyze competitor strategies, and make data-driven decisions to boost your marketing game.

LinkedIn: https://www.linkedin.com/in/sandrasky/

Podcast: https://sandrasky.com/podcast/ 

Instagram: https://www.instagram.com/sandrascai/

UGLIVENTURES WEBSITE: https://www.ugliventures.com/

UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/

Ep. 188: Transformational Marketing: Focused Niches and Core Offers with Morgyn Danae

Today, we're joined by Morgan Dene, a somatic spiritual recovery coach. We'll dive into niche marketing, building communities, and creating a focused, scalable strategy. Stay tuned!

 

UGLIVENTURES WEBSITE: https://www.ugliventures.com/

UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/

Ep. 187: How to Improve Conversions in Your Marketing Funnel with Lashay Lewis

Today, we dive into BOFU strategies with Lashay Lewis, a talented content strategist and the founder of Authority Plug. Tune in as Lashay shares insights on niching down, content strategy, and leveraging LinkedIn for brand success!

 

UGLIVENTURES WEBSITE: https://www.ugliventures.com/

UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/