The Scalable Marketing Machine Podcast

Ep. 201: How to get your messaging right with Amy Schutte

Ever wondered why storytelling isn't just a buzzword but a powerful marketing tool? In this episode of The Scalable Marketing Machine Podcast, I'm featuring Amy Schutte, brand strategist at Hudson and Company. She shares how to craft stories that boost conversions and strengthen your brand. Grab your pen and coffee! 🎧 Listen now to master storytelling that captivates your audience.

Amy Schutte is a transformational messaging and brand strategist who believes in helping create fertile, conscious brands and businesses that feed both the bottom line and the soul. As CEO and founder of Hudson & Co., a strategic communications and branding agency, she’s partnered with startups to Fortune 500’s across the United States, Europe, and Asia—spearheading multi-million-dollar brand launches rooted in authentic storytelling.

A former StoryBrand Certified Guide and creator of the Origin Stories™ Method, Amy is also the visionary behind the Fertile Business™ approach, which marries strategic clarity with the rhythms of nature to help leaders craft brands that thrive sustainably. An award-winning writer, speaker, and host of the Business Origin Stories podcast, she is on a mission to show entrepreneurs that when you align your values, voice, and vision, anything is possible.

UGLIVENTURES WEBSITE: https://www.ugliventures.com/

UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/

Ep. 200: Why Marketing Strategy Matters & The 24/7 Marketing Flywheel

Welcome to this episode of The Scalable Marketing Machine Podcast, where I delve into the essential components of a thriving marketing strategy. I'll explain the 24x7 Marketing Flywheel and how it transforms leads into loyal customers. 

Tune in to discover strategies that will elevate your marketing from random acts to a cohesive, revenue-generating machine. 🎧 Listen now to build a strategy that scales!

UGLIVENTURES WEBSITE: https://www.ugliventures.com/

UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/

Ep. 199: Profit or Panic? How Financial Clarity Fuels Smarter Marketing Decisions With Pam Jordan

Marketing drives growth, but without financial clarity, even the best strategies can fall flat. Today, I’m joined by Pam Jordan, founder of Pivot Business Group, to break down pricing, profit margins, and cash flow—so you can make smarter marketing decisions.

Pam is a Profit First Professional with 20+ years of experience helping businesses increase profitability and scale with confidence. She’s been featured on Entrepreneur.com and top business podcasts, bringing no-nonsense financial insights to entrepreneurs.

If you want to turn panic into profit, this episode is for you. Let’s dive in! 🎧

 

UGLIVENTURES WEBSITE: https://www.ugliventures.com/

UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/

Ep. 198: Quarterly Review Reset: Is Your Brand Ready to Drive Next Quarter’s Success?

As we near the end of Q1, let's reset and refocus on The Scalable Marketing Machine Podcast.

 This episode ties a bow on our brand communication strategy series, preparing us to dive into marketing growth strategies next quarter. I'll guide you through mastering the basics and setting your business up for success. 

🎧 Listen now to lay a strong foundation for massive growth!

UGLIVENTURES WEBSITE: https://www.ugliventures.com/

UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/

Ep. 197: Make Your Own Luck: Persuasive Messaging That Drives Results

Want to turn your marketing efforts into a pot of gold? In this St. Patrick's Day edition of The Scalable Marketing Machine Podcast, I'm diving into how to make your own luck with persuasive messaging. 

Discover powerful psychological principles that drive conversions and build genuine trust with your audience. 

🎧 Listen now to harness these strategies and elevate your marketing game!

UGLIVENTURES WEBSITE: https://www.ugliventures.com/

UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/

Ep. 196: Why Your Messaging Isn't Landing: The Missing Piece in Brand Communication

If your marketing team is working hard but not driving predictable revenue, the problem isn’t the effort—it’s the messaging.

In this episode of The Scalable Marketing Machine Podcast, I’m breaking down the biggest messaging mistakes that keep B2B companies stuck—and the exact steps you can take to fix them.

🎧 Listen now & learn how to create messaging that moves your ideal clients to action.

 

UGLIVENTURES WEBSITE: https://www.ugliventures.com/

UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/

Valentine's Day Special: Are You Speaking Your Customer's Love Language?

Welcome to a special Valentine's Day edition of the Scalable Marketing Machine Podcast! In this episode, we're exploring the connection between love languages and brand communication. We'll dive into brand personality, consistency, and voice to help you connect deeply with your customers. 

Tune in for strategies that make your brand unforgettable. Listen now!

UGLIVENTURES WEBSITE: https://www.ugliventures.com/

UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/

Ep. 194: Turning Core Values into Compelling Brand Messaging

In today’s week episode of The Scaleable Marketing Machine Podcast, we're diving into how to turn your core values into compelling brand messaging. Tried-and-true insights from my 15+ years in marketing. Tune in as I share three actionable steps to connect with your ideal client and drive them into action. 

Don't miss it!

 

UGLIVENTURES WEBSITE: https://www.ugliventures.com/

UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/

Ep. 193: 2025 Blueprint for Success: Building a Brand Strategy That Drives Revenue

With this new year, comes our first episode of 2025. In today's conversation, we’re tackling why your business might be hitting a plateau and it's not what you think. Often, the issue lies in brand communication, not your product or service. We'll explore my "24x7 Marketing Flywheel" and actionable strategies to refine your marketing, build a strong team, and drive substantial growth in 2025. 

Get ready to skyrocket your business's true potential. Tune in!

 

UGLIVENTURES WEBSITE: https://www.ugliventures.com/

UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/

UGLIVENTURES FREE WORKSHOP: https://www.ugliventures.com/workshop/ 

Ep. 192: From Disappointment to Clarity: Lessons Learned and Strategies for a Better 2025

I’m diving into my year-in-review process as we wrap up the year. We’ll explore lessons learned, missed goals, and the importance of reflection. Let’s prepare to make 2025 our best year yet! 

Tune in!

UGLIVENTURES WEBSITE: https://www.ugliventures.com/

UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/

MARKETING COHORT WAITLIST: https://www.ugliventures.com/waitlist/