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The Scalable Marketing Machine Podcast is dedicated to early-stage founders trying to navigate, build, and grow their marketing machine. Hosted by veteran marketer, Victoria Hajjar, who passes on the lessons she has learned being a marketing director for over 10+ years in different markets and verticals around the world. Each week, she shares the strategies, insights, and habits to teach you how to manage a profitable marketing program that will grow your business and gain the traction you need to raise capital.
Episodes
Wednesday Jan 25, 2023
Wednesday Jan 25, 2023
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The 6-step process to creating a marketing budget
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What expenses you should consider when calculating Cost per Lead (CPL)
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And the one thing that everyone does wrong in creating a marketing budget (so you don't repeat the same mistake)
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