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The Scalable Marketing Machine Podcast is dedicated to early-stage founders trying to navigate, build, and grow their marketing machine. Hosted by veteran marketer, Victoria Hajjar, who passes on the lessons she has learned being a marketing director for over 10+ years in different markets and verticals around the world. Each week, she shares the strategies, insights, and habits to teach you how to manage a profitable marketing program that will grow your business and gain the traction you need to raise capital.
Episodes
Tuesday Oct 10, 2023
Tuesday Oct 10, 2023
In today’s episode, I’m talking all about how to stay aligned with your larger goals with real, tangible targets through the “waterfall metrics process.” It’s a simple framework that ensures you are constantly working on the needle-moving stuff and keeping an eye on the big picture.
Because the big picture is really important and too easy to lose sight of.
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