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The Scalable Marketing Machine Podcast is dedicated to early-stage founders trying to navigate, build, and grow their marketing machine. Hosted by veteran marketer, Victoria Hajjar, who passes on the lessons she has learned being a marketing director for over 10+ years in different markets and verticals around the world. Each week, she shares the strategies, insights, and habits to teach you how to manage a profitable marketing program that will grow your business and gain the traction you need to raise capital.
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Thursday Apr 22, 2021
Thursday Apr 22, 2021
Last week, I started this six-part series breaking down each stage of the Client Value Journey. This idea was born out of the frustration I've heard from Founders in regards to marketing. For those of you that are feeling overwhelmed when thinking about sales and marketing, listen on:
Part 1 was all about the Awareness phase which is the first step in the Client Value Journey. It's the way you reach new audiences and keep your marketing pipeline full. If you didn't get a chance to listen to that episode, I recommend going back and listening. It is episode 33-- it's a good one.
Today, we are focusing on the second part of the Client Value Journey: Engage. This is a critical step. It is the part where you are exchanging something of value for an email address. Getting the email address (or another piece of contact information) is key to building a relationship and selling.
Listen on to today's episode for examples and inspiration on how to implement an effective "engage" strategy for your business.
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