Ep 37: End Marketing Overwhelm | Part 5: Delight

Welcome to week 5 of this 6-part series on how to end overwhelm in your Marketing department. Today we are speaking about the Delight phase.

The delight phase is, perhaps, the most important step of the Client Value Journey.  This is the moment that the client actually interacts with your product or service.  You've converted the lead and got them to purchase with you. Congratulations!

However, this is not the end of the rainbow. In fact, the work has just begun. Today we are talking about how to ensure that your customers are over-the-moon with excitement to have your product or be working with you. 

 

Delivery is Key

For those who have a product-based business, this means paying special care to how your product is delivered.  How you package your item matters.  It also greatly influences how the value of your product is perceived. 

What is the shipping process? How long does it take? What is the unboxing experience? Receiving a package in the mail feels like a fun surprise every time.  In what ways are you playing into and enhancing that moment for your customers? 

For service-based businesses, what is your on-boarding process like? Every email, demo scheduling tool, and interaction with your app or software is part of the marketing process too. Pay attention to every detail to avoid frustration or friction. 

Listen on for more tips and ideas on how to enhance the user experience.

 

Ugli Ventures

Marketing Mentor & Fractional CMO for Startups

www.ugliventures.com