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The Scalable Marketing Machine Podcast is dedicated to early-stage founders trying to navigate, build, and grow their marketing machine. Hosted by veteran marketer, Victoria Hajjar, who passes on the lessons she has learned being a marketing director for over 10+ years in different markets and verticals around the world. Each week, she shares the strategies, insights, and habits to teach you how to manage a profitable marketing program that will grow your business and gain the traction you need to raise capital.
Episodes
Friday May 28, 2021
Friday May 28, 2021
Creating a Go-to-Market Strategy is an essential step in building a business, and yet, one that many founders feel resistant about doing. Crafting an intentional Go-to-Market strategy early on in your business is a sure fire way to gain traction quickly. This is because it gives you the opportunity to iterate and strengthen your brand and your business in an intentional way that doesn't confuse your audience.
Today on the podcast, I am cover the basics of how to create a Go-to-Market strategy and offering my thoughts on why you should "always be launching" your product or service.
Resources: Download a FREE copy of the Go-to-Market Template
Create you Marketing Funnel: Client Value Journey
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