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The Scalable Marketing Machine Podcast is dedicated to early-stage founders trying to navigate, build, and grow their marketing machine. Hosted by veteran marketer, Victoria Hajjar, who passes on the lessons she has learned being a marketing director for over 10+ years in different markets and verticals around the world. Each week, she shares the strategies, insights, and habits to teach you how to manage a profitable marketing program that will grow your business and gain the traction you need to raise capital.
Episodes
Monday Jan 17, 2022
Monday Jan 17, 2022
Do you remember the second person to fly across the Atlantic Ocean? How about the second person to walk on the moon? No. That doesn't ring a bell?
Being the first at something is a big deal. It sets you apart and is an easy story to communicate and remember. But what happens when you haven’t created something equivalent to the iPhone or self-driving cars? What happens when you have a great product but it’s not the first of its kind or the most innovative? Dig in with me into the importance of differentiation in your business.
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
GO-TO-MARKET STRATEGY TEMPLATE & CHECKLIST: https://mailchi.mp/a1151de84a43/gtm
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