The Scalable Marketing Machine Podcast

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The Scalable Marketing Machine Podcast is where B2B founders and CEOs learn how to stop guessing and start growing with marketing that actually drives revenue.

Hosted by Victoria Hajjar, Fractional CMO, growth strategist, and founder of Ugli Ventures, the show draws on her experience helping founders transform scattered marketing into predictable, ROI-driven systems.

Each episode brings the strategies, frameworks, and leadership practices behind her proven Scalable Marketing Machine, from the 24/7 Marketing Flywheel to building strong marketing teams that deliver results.

For CEOs ready to align marketing with sales goals, lead their teams with clarity, and build a business that grows predictably, this podcast is your front-row seat to the same systems Victoria teaches inside her Scalable Marketing Machine Accelerator.

Episodes

Sep 19, 2022

MONDAY MOTIVATION: SURROUND YOURSELF

Sep 19, 2022

10 min

Hello! Welcome to the Monday Motivation mini-series where in just a few minutes, I’ll give you the dose of motivation you need to kick off your week, and no, it’s not necessarily about business, but about creating an accountable community. I hope you like it and share with me your motivations via DM!

UGLIVENTURES WEBSITE: https://www.ugliventures.com/

UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/

MARKETING COHORT WAITLIST: https://www.ugliventures.com/waitlist/

Sep 14, 2022

Ep 93: Why a Go-to-Market Strategy is Important for your Startup

Sep 14, 2022

27 min

Today on the podcast I am breaking down the 7-steps to build a Scalable Go-To-Market Strategy. Building a GTM Strategy is the way that you launch or relaunch your product/service. It's a way for you to feel more grounded and intentional in all the work that you do for your startup each and every day.

COHORT WAITLIST: https://www.ugliventures.com/waitlist/

UGLIVENTURES WEBSITE: https://www.ugliventures.com/

UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/

Sep 12, 2022

MONDAY MOTIVATION: MEASURE WHAT MATTERS

Sep 12, 2022

6 min

UGLIVENTURES WEBSITE: https://www.ugliventures.com/

UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/

MARKETING COHORT WAITLIST: https://www.ugliventures.com/waitlist/

Sep 7, 2022

Ep. 92: How to Grow your Business with Metrics & FREE Scorecard Template

Sep 7, 2022

26 min

We are all striving to grow and expand in our businesses. To increase revenue and achieve success. But what is the formula to actually activate sustainable growth for your startup? It all begins with goals and metrics.

FREE SCORECARD TEMPLATE: https://www.ugliventures.com/scorecard

COHORT WAITLIST: https://www.ugliventures.com/waitlist/

UGLIVENTURES WEBSITE: https://www.ugliventures.com/

UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/

Sep 5, 2022

MONDAY MOTIVATION: CARING FOR YOURSELF

Sep 5, 2022

7 min

UGLIVENTURES WEBSITE: https://www.ugliventures.com/

UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/

MARKETING COHORT WAITLIST: https://www.ugliventures.com/waitlist/

Sep 1, 2022

Ep. 91: 3 Ways That CAC-LTV Ratio Can Help Your Startup Grow

Sep 1, 2022

24 min

One of the most important metrics to understand for your start-up is the Client Acquisition Cost (CAC) to Customer Lifetime Value (LTV) ratio. The CAC to LTV ratio is the formula that will tell you exactly how much you can/ should be spending to on marketing to bring in new business. If your ratio is low, it could mean that you could be wasting money in the long term.

Let's start by understanding this.

COHORT WAITLIST: https://www.ugliventures.com/waitlist/

UGLIVENTURES WEBSITE: https://www.ugliventures.com/

UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/

Aug 29, 2022

MONDAY MOTIVATION: ALWAYS GETTING BETTER

Aug 29, 2022

3 min

UGLIVENTURES WEBSITE: https://www.ugliventures.com/

UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/

MARKETING COHORT WAITLIST: https://www.ugliventures.com/waitlist/

Aug 24, 2022

Ep. 90: 7 Essential Marketing Metrics for Startups

Aug 24, 2022

30 min

Today we are talking about the importance of taking the time to set up a proper dashboard and scorecard for your business is essential to understand what is working/not working, how to improve the permanence of sales and marketing, and to know exactly where to invest your time and money.

MARKETING SCORECARD: https://www.ugliventures.com/scorecard

COHORT WAITLIST: https://www.ugliventures.com/waitlist/

UGLIVENTURES WEBSITE: https://www.ugliventures.com/

UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/

Aug 22, 2022

MONDAY MOTIVATION: FUTURE SELF

Aug 22, 2022

7 min

UGLIVENTURES WEBSITE: https://www.ugliventures.com/

UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/

MARKETING COHORT WAITLIST: https://www.ugliventures.com/waitlist/

Aug 17, 2022

Ep. 89: How to Deliver a Consistent Brand Experience

Aug 17, 2022

14 min

In order to create a strong brand, you must have a level of consistency across all areas of digital marketing. Learn how to create a Content Style Guide and train your marketing team for flawless execution.

FREE TEMPLATE: Content Style Guide.

COHORT WAITLIST: https://www.ugliventures.com/waitlist/

UGLIVENTURES WEBSITE: https://www.ugliventures.com/

UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/