The Scalable Marketing Machine Podcast

Today I wanted to share some of my experiences managing a $1.2M ad program. You may be surprised to learn that an endless budget doesn’t solve everything– but it sure does help a lot. I also share exactly what you should be doing now if you don’t plan on using Ads to grow your business.

 

UGLIVENTURES WEBSITE: https://www.ugliventures.com/

UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/

GO-TO-MARKET STRATEGY TEMPLATE & CHECKLIST: https://mailchi.mp/a1151de84a43/gtm

Today I am talking with Kemy Joseph who is the CEO & Co-Founder of F.E.A.R.S. Advantage, a consulting group on a mission to help 5 Million business leaders advance equity and implement DEI (Diversity, Equity, and Inclusion) in their organizations by 2030 to create a world where people of all backgrounds can live safely and thrive.

 

Resources:

5 Star Virtual Engagement Plan™

DEI Maturity Model I

In order to create a strong brand, you must have a level of consistency across all areas of digital marketing. Learn how to create a Content Style Guide and train your marketing team for flawless execution. 

FREE TEMPLATE: Content Style Guide. 

UGLIVENTURES WEBSITE: https://www.ugliventures.com/

UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/

GO-TO-MARKET STRATEGY TEMPLATE & CHECKLIST: https://mailchi.mp/a1151de84a43/gtm

I'm sharing this quick episode because I want to normalize the idea and the fact that this is absolutely part of the journey to any serious entrepreneur pursuing anything of value, going through moments of questioning, and having really challenging times, is sort of what you sign up for. 

 

UGLIVENTURES WEBSITE: https://www.ugliventures.com/

UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/

GO-TO-MARKET STRATEGY TEMPLATE & CHECKLIST: https://mailchi.mp/a1151de84a43/gtm 

Do you remember the second person to fly across the Atlantic Ocean? How about the second person to walk on the moon? No. That doesn't ring a bell?  

Being the first at something is a big deal.  It sets you apart and is an easy story to communicate and remember. But what happens when you haven’t created something equivalent to the iPhone or self-driving cars? What happens when you have a great product but it’s not the first of its kind or the most innovative? Dig in with me into the importance of differentiation in your business. 

UGLIVENTURES WEBSITE: https://www.ugliventures.com/

UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/

GO-TO-MARKET STRATEGY TEMPLATE & CHECKLIST: https://mailchi.mp/a1151de84a43/gtm 

Today I am going to offer you 3 ways in which you can get free help in your business. Help can come in many forms.  Maybe you need extra hands on deck for an event or to help fill orders.  Perhaps you need someone to help with remedial tasks.  Tasks that are redundant or administrative and don’t help grow revenue.  Or perhaps you need high-level strategic thinking in areas outside your expertise like marketing or human relations.  

Let’s begin!

 

UGLIVENTURES WEBSITE: https://www.ugliventures.com/

UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/

GO-TO-MARKET STRATEGY TEMPLATE & CHECKLIST: https://mailchi.mp/a1151de84a43/gtm 

RIIPEN SERVICES: https://riipen.grsm.io/czblu13lgbxf 

Are you ready to go into 2022 more focused and full of joy?

 

This week I attempt to break down and simplify the three keys to success for any marketing program. My intention is to cut out the noise and give you a tactical strategy that will help you focus on what really matters to move the needle forward this upcoming year.

 

UGLIVENTURES WEBSITE: https://www.ugliventures.com/

UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/

GO-TO-MARKET STRATEGY TEMPLATE & CHECKLIST: https://mailchi.mp/a1151de84a43/gtm 

Do you really know what you want for your life and business? This may seem like a simple question, and it is, but answering it could be much more difficult. It is said that the first step to achieving any dream is actually defining it. Today, we are going to be focusing on just that, defining what we actually want in order to be able to plan and prioritize our lives, our businesses, and our marketing.

 

FREE MARKETING GOALS PLANNING MASTERCLASS: https://www.eventbrite.com/e/223619601247

 

UGLIVENTURES WEBSITE: https://www.ugliventures.com/

 

UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/

 

GO-TO-MARKET STRATEGY TEMPLATE & CHECKLIST: https://mailchi.mp/a1151de84a43/gtm 

Do you get really excited at the end of the year, as I do? I have always been a person who adores goal setting. It is something that gives me great joy. But what often happens as the weeks and months pass, I get distracted. I find myself flying further and further away from my plans. If you experience this, you’re not alone. The solution seems to be cultivating a laser focus on what matters most.

 

FREE MARKETING GOALS PLANNING MASTERCLASS: https://www.eventbrite.com/e/223619601247

 

UGLIVENTURES WEBSITE: https://www.ugliventures.com/

 

UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/

 

GO-TO-MARKET STRATEGY TEMPLATE & CHECKLIST: https://mailchi.mp/a1151de84a43/gtm 

If you are anything like me, carving your own path comes with a lot of self-growth. My hope in sharing this list with you is to offer a glimpse into the people I choose to spend my time with-- innovative thinkers who are not only business savvy and incredibly motivating but also teach about mindset.