The Scalable Marketing Machine Podcast

While you may have put your fundraising plans on hold for 2020 due to the pandemic, there is no better time than the present to get a head start on the competition for 2021.

Raising capital in the post-COVID era will require a strong foundation of credibility and trust. Learn how to develop a strategy and employ key marketing tactics to turn prospective investors into keen growth mentors. This webinar will walk you through the process of finding the best potential investors and crafting a tailor-made marketing program to match their needs.

 

In this episode, I share my thoughts on::

• How to present your financials and business plan
• Crafting a winning investor deck
• Establishing a communication plan to network and secure pitch meetings

Because the market and economy are so uncertain, investors will be looking for founders who are confident in their ability to remain viable and profitable in the face of these external obstacles. With this in mind, we look forward to concluding the training with an open discussion on our current business challenges and ways to reframe setbacks as opportunities during the pitch process.

If you're wondering how to stay ahead of the curve in your business, I would suggest focusing on enhancing your sales and marketing efforts.  This doesn't necessarily mean spending more money or chasing every tactic under the sun. Rather, it's about being intentional about your marketing strategy and getting help where needed. 

DOWNLOAD TEMPLATE. To wrap up this 5-part series on creating a Content Style Guide, we need some finishing touches: mood boards, examples, and a solid execution plan. The Content Style Guide will evolve as you brainstorm with your team and train new managers on your brand. 

DOWNLOAD TEMPLATE. Today, we are talking about your buyer persona and exactly how to tailor content to meet their needs and interests.

DOWNLOAD TEMPLATE. How do you want your brand to be perceived through your copy? In this episode, I show you how to construct guideposts and pillars to keep copy consistent and dialed-in.

FREE TEMPLATE: Content Style Guide. In order to create a strong brand, you must have a level of consistency across all areas of digital marketing.  Learn how to create a Content Style Guide and train your marketing team for flawless execution. 

It's not easy to grow a business. Even less so when you're strapped for cash. I have been the queen of hunting down free marketing tools that have helped me streamline and systemize operations for clients and in my own business.

If you are the type of founder that has been skirting by using nieces, nephews, and interns to handle your company's social media, then this episode is for you. I am going to break down exactly how to get started with a social media manager and explain a bit why someone with experience is well worth the money... no more interns.

Get hyper-focused on what matters most in running a successful marketing program. 

Have you ever been really excited to implement a project management tool only to see your enthusiasm fizzle out in a few weeks? Listen to hear my tricks for creating consistent digital project management systems.