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The Scalable Marketing Machine Podcast is where B2B founders and CEOs learn how to stop guessing and start growing with marketing that actually drives revenue.
Hosted by Victoria Hajjar, Fractional CMO, growth strategist, and founder of Ugli Ventures, the show draws on her experience helping founders transform scattered marketing into predictable, ROI-driven systems.
Each episode brings the strategies, frameworks, and leadership practices behind her proven Scalable Marketing Machine, from the 24/7 Marketing Flywheel to building strong marketing teams that deliver results.
For CEOs ready to align marketing with sales goals, lead their teams with clarity, and build a business that grows predictably, this podcast is your front-row seat to the same systems Victoria teaches inside her Scalable Marketing Machine Accelerator.
Episodes
Jan 8, 2025
Jan 8, 2025
33 min
With this new year, comes our first episode of 2025. In today's conversation, we’re tackling why your business might be hitting a plateau and it's not what you think. Often, the issue lies in brand communication, not your product or service. We'll explore my "24x7 Marketing Flywheel" and actionable strategies to refine your marketing, build a strong team, and drive substantial growth in 2025.
Get ready to skyrocket your business's true potential. Tune in!
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
UGLIVENTURES FREE WORKSHOP: https://www.ugliventures.com/workshop/
Dec 18, 2024
Dec 18, 2024
21 min
I’m diving into my year-in-review process as we wrap up the year. We’ll explore lessons learned, missed goals, and the importance of reflection. Let’s prepare to make 2025 our best year yet!
Tune in!
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
MARKETING COHORT WAITLIST: https://www.ugliventures.com/waitlist/
Dec 11, 2024
Dec 11, 2024
55 min
Do you ever feel that you are constantly pushing out content and not seeing conversions? The problem just might be your copy. In today’s episode, Linda Melone, a certified conversion copywriter, joins us to dive into crafting compelling value propositions. Learn how to resonate deeply with your audience and boost conversions. Let's dive in!
Linda Melone is a former personal trainer turned email strategist with over 15 years of experience in the health, wellness, and fitness industries. She is the host of the High Conversion Health Marketer Podcast, tailored for marketers and entrepreneurs looking to craft messaging that resonates with their audience.
Let's get started!
LinkedIn: https://www.linkedin.com/in/linda-melone/
Podcast: https://podcasts.apple.com/us/podcast/high-conversion-health-marketer/id1614152949
Instagram: https://www.instagram.com/lindamelone17/
Dec 3, 2024
Dec 3, 2024
40 min
We’ve all experienced it: boring social media posts or blog copy made using AI. When I sniff out something written by a bot, I usually glaze over and, frankly, get a little insulted.
Love it or hate it, AI is necessary for business these days to pump out the volume of content necessary to keep up with today’s demanding, distracted consumers. But what if I told you AI could generate really good content for your brand? Content that feels authentic yet created with precision for engagement and conversions. Did peak your interest?
That is exactly what we are talking about in this episode of The Scalable Marketing Machine Podcast. I dive into AI for marketing with guest Kinsey Soderberg founder of Feel Good Social and Authentic AI. We discuss exactly how to use AI as a collaborative tool, training it with brand-specific data, and addressing the gender gap in AI usage.
With her brand and podcast Authentic AI®, Kinsey helps down-to-earth entrepreneurs leverage AI tools in their business without wasting their time or sacrificing their authenticity.
She focuses on a human-first approach to AI that brings your brand to the forefront and helps you make AI work for you (not the other way around).
She believes in using AI to get more done more quickly without sacrificing quality and find a little wiggle room to actually enjoy your life.
Check out her signature programs: AI Reels Club and Brand Blueprint for ChatGPT.
Let's get started!
LinkedIn: https://www.linkedin.com/in/kinseystreib/
Podcast: https://www.feelgoodsocial.com/podcast
Instagram: https://www.instagram.com/feelgoodsocial/
Nov 6, 2024
Nov 6, 2024
1hr 1 min
In this episode of The Scalable Marketing Machine Podcast, join Sandra Scaiano as we dive into competitive research. Learn how to leverage tools, analyze competitor strategies, and make data-driven decisions to boost your marketing game.
LinkedIn: https://www.linkedin.com/in/sandrasky/
Podcast: https://sandrasky.com/podcast/
Instagram: https://www.instagram.com/sandrascai/
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
Oct 28, 2024
Oct 28, 2024
44 min
Today, we're joined by Morgan Dene, a somatic spiritual recovery coach. We'll dive into niche marketing, building communities, and creating a focused, scalable strategy. Stay tuned!
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
Oct 22, 2024
Oct 22, 2024
1hr 6 min
Today, we dive into BOFU strategies with Lashay Lewis, a talented content strategist and the founder of Authority Plug. Tune in as Lashay shares insights on niching down, content strategy, and leveraging LinkedIn for brand success!
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
Oct 16, 2024
Oct 16, 2024
17 min
In today's episode of The Scalable Marketing Machine Podcast, I delve into the real use of social media for business growth. I'll guide you on how to manage social media effectively, avoid burnout, and discuss alternative strategies to reach your audience. Stay tuned!
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
Oct 7, 2024
Oct 7, 2024
30 min
Today, we have Annelise Worn with us. Annelise, a business strategist and mom of four, shares her journey from corporate chaos to launching a six-figure agency, focusing on balance and niche marketing.
Tune in!
Annelise Worn is a Business Strategist, Marketing Agency CEO, wife, and homeschooling traveling mumma of 4 little ones.
What started as a way to replace her corporate income in 2017 turned into a thriving agency and coaching company - growing fast while growing her family.
Annelise has worked with thousands of women to simplify and amplify their digital businesses for maximum profit and freedom.
She is also regularly featured as an expert in multiple forms of media globally (Entrepreneur.com, Go Daddy and more), is a TEDx speaker, and hosts The Podcast with Annelise Worn.
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
Oct 2, 2024
Oct 2, 2024
32 min
Today, I'll be live coaching Anusha, a virtual assistant from Slovenia. We'll dive into her challenges in finding and attracting target clients and crafting her LinkedIn profile.
Anuša Kovačič is a skilled Virtual Assistant who helps course creators and entrepreneurs streamline their businesses. She specializes in handling day-to-day operations, managing everything from tech setups and course platforms to client onboarding, admin, and marketing tasks. Her mission is to take the stress out of running a business so her clients can focus on what they love—growing their business and creating great content. When she’s not helping clients, Anuša loves to travel, scuba dive, read fantasy books, and tackle challenging puzzles. She’s passionate about creating balance in work and life, continuously learning, and finding new ways to help her clients thrive.
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/