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The Scalable Marketing Machine Podcast is dedicated to early-stage founders trying to navigate, build, and grow their marketing machine. Hosted by veteran marketer, Victoria Hajjar, who passes on the lessons she has learned being a marketing director for over 10+ years in different markets and verticals around the world. Each week, she shares the strategies, insights, and habits to teach you how to manage a profitable marketing program that will grow your business and gain the traction you need to raise capital.
Episodes
Wednesday Dec 11, 2024
Wednesday Dec 11, 2024
Do you ever feel that you are constantly pushing out content and not seeing conversions? The problem just might be your copy. In today’s episode, Linda Melone, a certified conversion copywriter, joins us to dive into crafting compelling value propositions. Learn how to resonate deeply with your audience and boost conversions. Let's dive in!
Linda Melone is a former personal trainer turned email strategist with over 15 years of experience in the health, wellness, and fitness industries. She is the host of the High Conversion Health Marketer Podcast, tailored for marketers and entrepreneurs looking to craft messaging that resonates with their audience.
Let's get started!
LinkedIn: https://www.linkedin.com/in/linda-melone/
Podcast: https://podcasts.apple.com/us/podcast/high-conversion-health-marketer/id1614152949
Instagram: https://www.instagram.com/lindamelone17/
Tuesday Dec 03, 2024
Tuesday Dec 03, 2024
We’ve all experienced it: boring social media posts or blog copy made using AI. When I sniff out something written by a bot, I usually glaze over and, frankly, get a little insulted.
Love it or hate it, AI is necessary for business these days to pump out the volume of content necessary to keep up with today’s demanding, distracted consumers. But what if I told you AI could generate really good content for your brand? Content that feels authentic yet created with precision for engagement and conversions. Did peak your interest?
That is exactly what we are talking about in this episode of The Scalable Marketing Machine Podcast. I dive into AI for marketing with guest Kinsey Soderberg founder of Feel Good Social and Authentic AI. We discuss exactly how to use AI as a collaborative tool, training it with brand-specific data, and addressing the gender gap in AI usage.
With her brand and podcast Authentic AI®, Kinsey helps down-to-earth entrepreneurs leverage AI tools in their business without wasting their time or sacrificing their authenticity.
She focuses on a human-first approach to AI that brings your brand to the forefront and helps you make AI work for you (not the other way around).
She believes in using AI to get more done more quickly without sacrificing quality and find a little wiggle room to actually enjoy your life.
Check out her signature programs: AI Reels Club and Brand Blueprint for ChatGPT.
Let's get started!
LinkedIn: https://www.linkedin.com/in/kinseystreib/
Podcast: https://www.feelgoodsocial.com/podcast
Instagram: https://www.instagram.com/feelgoodsocial/
Wednesday Nov 06, 2024
Wednesday Nov 06, 2024
In this episode of The Scalable Marketing Machine Podcast, join Sandra Scaiano as we dive into competitive research. Learn how to leverage tools, analyze competitor strategies, and make data-driven decisions to boost your marketing game.
LinkedIn: https://www.linkedin.com/in/sandrasky/
Podcast: https://sandrasky.com/podcast/
Instagram: https://www.instagram.com/sandrascai/
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
Monday Oct 28, 2024
Monday Oct 28, 2024
Today, we're joined by Morgan Dene, a somatic spiritual recovery coach. We'll dive into niche marketing, building communities, and creating a focused, scalable strategy. Stay tuned!
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
Tuesday Oct 22, 2024
Tuesday Oct 22, 2024
Today, we dive into BOFU strategies with Lashay Lewis, a talented content strategist and the founder of Authority Plug. Tune in as Lashay shares insights on niching down, content strategy, and leveraging LinkedIn for brand success!
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
Wednesday Oct 16, 2024
Wednesday Oct 16, 2024
In today's episode of The Scalable Marketing Machine Podcast, I delve into the real use of social media for business growth. I'll guide you on how to manage social media effectively, avoid burnout, and discuss alternative strategies to reach your audience. Stay tuned!
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
Monday Oct 07, 2024
Monday Oct 07, 2024
Today, we have Annelise Worn with us. Annelise, a business strategist and mom of four, shares her journey from corporate chaos to launching a six-figure agency, focusing on balance and niche marketing.
Tune in!
Annelise Worn is a Business Strategist, Marketing Agency CEO, wife, and homeschooling traveling mumma of 4 little ones.
What started as a way to replace her corporate income in 2017 turned into a thriving agency and coaching company - growing fast while growing her family.
Annelise has worked with thousands of women to simplify and amplify their digital businesses for maximum profit and freedom.
She is also regularly featured as an expert in multiple forms of media globally (Entrepreneur.com, Go Daddy and more), is a TEDx speaker, and hosts The Podcast with Annelise Worn.
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
Wednesday Oct 02, 2024
Wednesday Oct 02, 2024
Today, I'll be live coaching Anusha, a virtual assistant from Slovenia. We'll dive into her challenges in finding and attracting target clients and crafting her LinkedIn profile.
Anuša Kovačič is a skilled Virtual Assistant who helps course creators and entrepreneurs streamline their businesses. She specializes in handling day-to-day operations, managing everything from tech setups and course platforms to client onboarding, admin, and marketing tasks. Her mission is to take the stress out of running a business so her clients can focus on what they love—growing their business and creating great content. When she’s not helping clients, Anuša loves to travel, scuba dive, read fantasy books, and tackle challenging puzzles. She’s passionate about creating balance in work and life, continuously learning, and finding new ways to help her clients thrive.
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
Tuesday Sep 24, 2024
Tuesday Sep 24, 2024
Today, we have Sarah Walton, who empowers women to start successful businesses by demystifying finance and mindset. Join us for her inspiring journey from poverty to coaching, unlocking wealth and confidence.
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
Tuesday Sep 17, 2024
Tuesday Sep 17, 2024
Today, we’ll dive into building a powerful marketing scorecard to track key metrics. DM me on Instagram for a chance to be featured and get practical advice live on the show!
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/