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The Scalable Marketing Machine Podcast is dedicated to early-stage founders trying to navigate, build, and grow their marketing machine. Hosted by veteran marketer, Victoria Hajjar, who passes on the lessons she has learned being a marketing director for over 10+ years in different markets and verticals around the world. Each week, she shares the strategies, insights, and habits to teach you how to manage a profitable marketing program that will grow your business and gain the traction you need to raise capital.
Episodes
Monday Mar 07, 2022
Monday Mar 07, 2022
Magdalena is an entrepreneur, OKR coach, and consultant. Her startup, Heron, is redefining what it means to be productive for small business owners. Her methodology helps users organize their weeks so they can run a thriving business while maintaining their personal well-being.
THE KIWIS WEBSITE: https://thekiwis.app/
HERON IG: https://www.instagram.com/hello_heron/
APP SHEET: https://www.appsheet.com/
OKRs STEP-BY-STEP TRAINING: https://www.videoask.com/fmugd9d3k
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
Monday Feb 28, 2022
Monday Feb 28, 2022
In this episode, I'm going to break down the exact formula you should be implementing in your ads program to get real results.
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
GO-TO-MARKET STRATEGY TEMPLATE & CHECKLIST: https://mailchi.mp/a1151de84a43/gtm
Monday Feb 21, 2022
Monday Feb 21, 2022
This week I’m talking to Sara Wilson, a Gen Z marketing expert, Facebook/Instagram alum, and founder of digital strategy consultancy SW Projects, where she helps clients like Nike, Bumble, National Geographic, Sony Pictures Television, the New York Times, and many others create and grow passionately devoted online communities.
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
GO-TO-MARKET STRATEGY TEMPLATE & CHECKLIST: https://mailchi.mp/a1151de84a43/gtm
Monday Feb 14, 2022
Monday Feb 14, 2022
Today I wanted to share some of my experiences managing a $1.2M ad program. You may be surprised to learn that an endless budget doesn’t solve everything– but it sure does help a lot. I also share exactly what you should be doing now if you don’t plan on using Ads to grow your business.
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
GO-TO-MARKET STRATEGY TEMPLATE & CHECKLIST: https://mailchi.mp/a1151de84a43/gtm
Tuesday Feb 08, 2022
Tuesday Feb 08, 2022
Wednesday Feb 02, 2022
Wednesday Feb 02, 2022
In order to create a strong brand, you must have a level of consistency across all areas of digital marketing. Learn how to create a Content Style Guide and train your marketing team for flawless execution.
FREE TEMPLATE: Content Style Guide.
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
GO-TO-MARKET STRATEGY TEMPLATE & CHECKLIST: https://mailchi.mp/a1151de84a43/gtm
Tuesday Jan 25, 2022
Tuesday Jan 25, 2022
I'm sharing this quick episode because I want to normalize the idea and the fact that this is absolutely part of the journey to any serious entrepreneur pursuing anything of value, going through moments of questioning, and having really challenging times, is sort of what you sign up for.
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
GO-TO-MARKET STRATEGY TEMPLATE & CHECKLIST: https://mailchi.mp/a1151de84a43/gtm
Monday Jan 17, 2022
Monday Jan 17, 2022
Do you remember the second person to fly across the Atlantic Ocean? How about the second person to walk on the moon? No. That doesn't ring a bell?
Being the first at something is a big deal. It sets you apart and is an easy story to communicate and remember. But what happens when you haven’t created something equivalent to the iPhone or self-driving cars? What happens when you have a great product but it’s not the first of its kind or the most innovative? Dig in with me into the importance of differentiation in your business.
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
GO-TO-MARKET STRATEGY TEMPLATE & CHECKLIST: https://mailchi.mp/a1151de84a43/gtm
Monday Jan 10, 2022
Monday Jan 10, 2022
Today I am going to offer you 3 ways in which you can get free help in your business. Help can come in many forms. Maybe you need extra hands on deck for an event or to help fill orders. Perhaps you need someone to help with remedial tasks. Tasks that are redundant or administrative and don’t help grow revenue. Or perhaps you need high-level strategic thinking in areas outside your expertise like marketing or human relations.
Let’s begin!
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
GO-TO-MARKET STRATEGY TEMPLATE & CHECKLIST: https://mailchi.mp/a1151de84a43/gtm
RIIPEN SERVICES: https://riipen.grsm.io/czblu13lgbxf
Monday Jan 03, 2022
Monday Jan 03, 2022
Are you ready to go into 2022 more focused and full of joy?
This week I attempt to break down and simplify the three keys to success for any marketing program. My intention is to cut out the noise and give you a tactical strategy that will help you focus on what really matters to move the needle forward this upcoming year.
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
GO-TO-MARKET STRATEGY TEMPLATE & CHECKLIST: https://mailchi.mp/a1151de84a43/gtm