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The Scalable Marketing Machine Podcast is dedicated to early-stage founders trying to navigate, build, and grow their marketing machine. Hosted by veteran marketer, Victoria Hajjar, who passes on the lessons she has learned being a marketing director for over 10+ years in different markets and verticals around the world. Each week, she shares the strategies, insights, and habits to teach you how to manage a profitable marketing program that will grow your business and gain the traction you need to raise capital.
Episodes
Monday Apr 18, 2022
Monday Apr 18, 2022
Why is it that brands tend to fall short when communicating what their brand values are? I think it is because of the unclarity around what Brand Pillars are, and how to use them. Let's dive in!
COHORT WAITLIST: https://www.ugliventures.com/waitlist/
HOW TO CREATE A BRAND STYLE GUIDE: https://www.ugliventures.com/post/delivering-a-consistent-brand-experience-in-2022
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
Monday Apr 11, 2022
Monday Apr 11, 2022
Today, I invite you to go inward. Are you living the dream life you imagined when you thought about starting your business—or do you feel lost, defeated, and completely burnt out?
COHORT WAITLIST: https://www.ugliventures.com/waitlist/
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
MARKETING QUARTERLY GOAL CHALLENGE: https://mailchi.mp/dd100fd0dbef/r2v90s5s9d
Monday Apr 04, 2022
Monday Apr 04, 2022
The pressure and the stress of bringing a dream to life when there is so much riding on it, it’s no wonder that burnout is at an all-time high. So today, I want to go through a couple of steps. Four steps. Exactly. That you need in order to create more mental space, more internal freedom, and less stress in your business when it comes to marketing.
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
MARKETING QUARTERLY GOAL CHALLENGE: https://mailchi.mp/dd100fd0dbef/r2v90s5s9d
THE PERFECT MARKETING SCORECARD: https://docs.google.com/spreadsheets/d/1pKeCpHCSOWRWsav-DKPBgsDF76gEip5V/edit#gid=975706815
MARKETING STRATEGY SCHOOL COHORT WAITLIST:
Monday Mar 28, 2022
Monday Mar 28, 2022
The difference between the companies that make progress versus the teams that flounder and fail is two things: structure and commitment. And it all starts with goal setting and getting alignment with your team.
If you want me to guide you step-by-step through this process, you can join my free quarterly planning challenge.
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
MARKETING QUARTERLY GOAL CHALLENGE: https://mailchi.mp/dd100fd0dbef/r2v90s5s9d
Sunday Mar 20, 2022
Sunday Mar 20, 2022
Any leaks should be fixed immediately and prioritized over other projects for the quarter. Crafting and taking care of your Client Value Journey funnel is important. Don't get distracted by shiny objects. Master the basics of marketing and make sure your funnel is tight and converting well.
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
GO-TO-MARKET STRATEGY TEMPLATE & CHECKLIST: https://mailchi.mp/a1151de84a43/gtm
Monday Mar 14, 2022
Monday Mar 14, 2022
Today I'm going to be sharing with you the best marketing scorecard of all time. I'm thrilled to show my masterpiece to you all. I hope you find it as useful as I do.
PERFECT MARKETING SCORECARD: https://docs.google.com/spreadsheets/d/1pKeCpHCSOWRWsav-DKPBgsDF76gEip5V/edit?usp=sharing&ouid=118214009378566142769&rtpof=true&sd=true
MASTER THE BASICS OF MARKETING: https://www.ugliventures.com/post/master-the-basics-of-marketing
DATABOX: https://databox.com?fp_ref=victoria26
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
Monday Mar 07, 2022
Monday Mar 07, 2022
Magdalena is an entrepreneur, OKR coach, and consultant. Her startup, Heron, is redefining what it means to be productive for small business owners. Her methodology helps users organize their weeks so they can run a thriving business while maintaining their personal well-being.
THE KIWIS WEBSITE: https://thekiwis.app/
HERON IG: https://www.instagram.com/hello_heron/
APP SHEET: https://www.appsheet.com/
OKRs STEP-BY-STEP TRAINING: https://www.videoask.com/fmugd9d3k
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
Monday Feb 28, 2022
Monday Feb 28, 2022
In this episode, I'm going to break down the exact formula you should be implementing in your ads program to get real results.
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
GO-TO-MARKET STRATEGY TEMPLATE & CHECKLIST: https://mailchi.mp/a1151de84a43/gtm
Monday Feb 21, 2022
Monday Feb 21, 2022
This week I’m talking to Sara Wilson, a Gen Z marketing expert, Facebook/Instagram alum, and founder of digital strategy consultancy SW Projects, where she helps clients like Nike, Bumble, National Geographic, Sony Pictures Television, the New York Times, and many others create and grow passionately devoted online communities.
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
GO-TO-MARKET STRATEGY TEMPLATE & CHECKLIST: https://mailchi.mp/a1151de84a43/gtm
Monday Feb 14, 2022
Monday Feb 14, 2022
Today I wanted to share some of my experiences managing a $1.2M ad program. You may be surprised to learn that an endless budget doesn’t solve everything– but it sure does help a lot. I also share exactly what you should be doing now if you don’t plan on using Ads to grow your business.
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
GO-TO-MARKET STRATEGY TEMPLATE & CHECKLIST: https://mailchi.mp/a1151de84a43/gtm