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The Scalable Marketing Machine Podcast is where B2B founders and CEOs learn how to stop guessing and start growing with marketing that actually drives revenue.
Hosted by Victoria Hajjar, Fractional CMO, growth strategist, and founder of Ugli Ventures, the show draws on her experience helping founders transform scattered marketing into predictable, ROI-driven systems.
Each episode brings the strategies, frameworks, and leadership practices behind her proven Scalable Marketing Machine, from the 24/7 Marketing Flywheel to building strong marketing teams that deliver results.
For CEOs ready to align marketing with sales goals, lead their teams with clarity, and build a business that grows predictably, this podcast is your front-row seat to the same systems Victoria teaches inside her Scalable Marketing Machine Accelerator.
Episodes
Apr 25, 2022
Apr 25, 2022
21 min
Today we're talking about what your business needs to survive and thrive. Being an entrepreneur can feel quite vulnerable just like being a parent. But if we think about our businesses taking on a human form, we can understand that just like us, businesses have a certain set of needs that must be satisfied in order for it to thrive.
COHORT WAITLIST: https://www.ugliventures.com/waitlist/
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
Apr 18, 2022
Apr 18, 2022
26 min
Why is it that brands tend to fall short when communicating what their brand values are? I think it is because of the unclarity around what Brand Pillars are, and how to use them. Let's dive in!
COHORT WAITLIST: https://www.ugliventures.com/waitlist/
HOW TO CREATE A BRAND STYLE GUIDE: https://www.ugliventures.com/post/delivering-a-consistent-brand-experience-in-2022
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
Apr 11, 2022
Apr 11, 2022
44 min
Today, I invite you to go inward. Are you living the dream life you imagined when you thought about starting your business—or do you feel lost, defeated, and completely burnt out?
COHORT WAITLIST: https://www.ugliventures.com/waitlist/
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
MARKETING QUARTERLY GOAL CHALLENGE: https://mailchi.mp/dd100fd0dbef/r2v90s5s9d
Apr 4, 2022
Apr 4, 2022
20 min
The pressure and the stress of bringing a dream to life when there is so much riding on it, it’s no wonder that burnout is at an all-time high. So today, I want to go through a couple of steps. Four steps. Exactly. That you need in order to create more mental space, more internal freedom, and less stress in your business when it comes to marketing.
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
MARKETING QUARTERLY GOAL CHALLENGE: https://mailchi.mp/dd100fd0dbef/r2v90s5s9d
THE PERFECT MARKETING SCORECARD: https://docs.google.com/spreadsheets/d/1pKeCpHCSOWRWsav-DKPBgsDF76gEip5V/edit#gid=975706815
MARKETING STRATEGY SCHOOL COHORT WAITLIST:
Mar 28, 2022
Mar 28, 2022
26 min
The difference between the companies that make progress versus the teams that flounder and fail is two things: structure and commitment. And it all starts with goal setting and getting alignment with your team.
If you want me to guide you step-by-step through this process, you can join my free quarterly planning challenge.
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
MARKETING QUARTERLY GOAL CHALLENGE: https://mailchi.mp/dd100fd0dbef/r2v90s5s9d
Mar 20, 2022
Mar 20, 2022
16 min
Any leaks should be fixed immediately and prioritized over other projects for the quarter. Crafting and taking care of your Client Value Journey funnel is important. Don't get distracted by shiny objects. Master the basics of marketing and make sure your funnel is tight and converting well.
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
GO-TO-MARKET STRATEGY TEMPLATE & CHECKLIST: https://mailchi.mp/a1151de84a43/gtm
Mar 14, 2022
Mar 14, 2022
14 min
Today I'm going to be sharing with you the best marketing scorecard of all time. I'm thrilled to show my masterpiece to you all. I hope you find it as useful as I do.
PERFECT MARKETING SCORECARD: https://docs.google.com/spreadsheets/d/1pKeCpHCSOWRWsav-DKPBgsDF76gEip5V/edit?usp=sharing&ouid=118214009378566142769&rtpof=true&sd=true
MASTER THE BASICS OF MARKETING: https://www.ugliventures.com/post/master-the-basics-of-marketing
DATABOX: https://databox.com?fp_ref=victoria26
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
Mar 7, 2022
Mar 7, 2022
57 min
Magdalena is an entrepreneur, OKR coach, and consultant. Her startup, Heron, is redefining what it means to be productive for small business owners. Her methodology helps users organize their weeks so they can run a thriving business while maintaining their personal well-being.
THE KIWIS WEBSITE: https://thekiwis.app/
HERON IG: https://www.instagram.com/hello_heron/
APP SHEET: https://www.appsheet.com/
OKRs STEP-BY-STEP TRAINING: https://www.videoask.com/fmugd9d3k
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
Feb 28, 2022
Feb 28, 2022
27 min
In this episode, I'm going to break down the exact formula you should be implementing in your ads program to get real results.
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
GO-TO-MARKET STRATEGY TEMPLATE & CHECKLIST: https://mailchi.mp/a1151de84a43/gtm
Feb 21, 2022
Feb 21, 2022
1hr 3 min
This week I’m talking to Sara Wilson, a Gen Z marketing expert, Facebook/Instagram alum, and founder of digital strategy consultancy SW Projects, where she helps clients like Nike, Bumble, National Geographic, Sony Pictures Television, the New York Times, and many others create and grow passionately devoted online communities.
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
GO-TO-MARKET STRATEGY TEMPLATE & CHECKLIST: https://mailchi.mp/a1151de84a43/gtm