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The Scalable Marketing Machine Podcast is dedicated to early-stage founders trying to navigate, build, and grow their marketing machine. Hosted by veteran marketer, Victoria Hajjar, who passes on the lessons she has learned being a marketing director for over 10+ years in different markets and verticals around the world. Each week, she shares the strategies, insights, and habits to teach you how to manage a profitable marketing program that will grow your business and gain the traction you need to raise capital.
Episodes
Monday Dec 27, 2021
Monday Dec 27, 2021
Do you really know what you want for your life and business? This may seem like a simple question, and it is, but answering it could be much more difficult. It is said that the first step to achieving any dream is actually defining it. Today, we are going to be focusing on just that, defining what we actually want in order to be able to plan and prioritize our lives, our businesses, and our marketing.
FREE MARKETING GOALS PLANNING MASTERCLASS: https://www.eventbrite.com/e/223619601247
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
GO-TO-MARKET STRATEGY TEMPLATE & CHECKLIST: https://mailchi.mp/a1151de84a43/gtm
Monday Dec 20, 2021
Monday Dec 20, 2021
Do you get really excited at the end of the year, as I do? I have always been a person who adores goal setting. It is something that gives me great joy. But what often happens as the weeks and months pass, I get distracted. I find myself flying further and further away from my plans. If you experience this, you’re not alone. The solution seems to be cultivating a laser focus on what matters most.
FREE MARKETING GOALS PLANNING MASTERCLASS: https://www.eventbrite.com/e/223619601247
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
GO-TO-MARKET STRATEGY TEMPLATE & CHECKLIST: https://mailchi.mp/a1151de84a43/gtm
Monday Dec 13, 2021
Monday Dec 13, 2021
If you are anything like me, carving your own path comes with a lot of self-growth. My hope in sharing this list with you is to offer a glimpse into the people I choose to spend my time with-- innovative thinkers who are not only business savvy and incredibly motivating but also teach about mindset.
Monday Dec 06, 2021
Monday Dec 06, 2021
Join me on this journey of self-discovery and self-growth called entrepreneurship, because if something I learned from this, is that entrepreneurship is an inside job… one you must go through again and as again. Let's learn how to overcome failure.
TOP 5 METRICS FOR CREATIVE ENTREPRENEURS: https://mailchi.mp/ugliventures.com/5-metrics-for-creative-entrepreneurs?mc_cid=1653bb7ca8&mc_eid=UNIQID
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
GO-TO-MARKET STRATEGY TEMPLATE & CHECKLIST: https://mailchi.mp/a1151de84a43/gtm
Monday Nov 29, 2021
Monday Nov 29, 2021
Listen now and get the right metrics that you need to start tracking to determine the health of your business and help you grow. If you need help getting started, I have shared the exact template I use for my business. I review this document with my team on a weekly basis, this helps get us aligned on what is working, what needs attention.
Take a listen. 👇🏻
TOP 5 METRICS FOR CREATIVE ENTREPRENEURS: https://mailchi.mp/ugliventures.com/5-metrics-for-creative-entrepreneurs?mc_cid=1653bb7ca8&mc_eid=UNIQID
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
GO-TO-MARKET STRATEGY TEMPLATE & CHECKLIST: https://mailchi.mp/a1151de84a43/gtm
Tuesday Nov 23, 2021
Tuesday Nov 23, 2021
Happy Holidays! I hope that you are having a beautiful Thanksgiving- or if you are listening after Thursday, that you enjoyed your holiday and time with friends and family.
This is a special bonus episode… that is because I wanted to take some time from our regularly scheduled programming to say that I am so grateful to you, my listeners. I get beautiful messages from people saying that they love the podcast-- and it means so much to me.
I have an enormous favor to ask you, well actually more of a bribe...
In order for me to develop the right products, I have created a little survey that I would love for you to fill out. In fact, the first 25 founders to fill out my survey will be receiving a personal thank-you note and a $5 Starbucks gift card as my little way of saying thanks.
Will you help me out? If so, please go to the link HERE.
I have such gratitude for you all!
Monday Nov 15, 2021
Monday Nov 15, 2021
Wondering how to communicate with investors? Especially those who have a data-driven, results at all costs personality?
Don't fret. This week I'm sharing a guide on how to deal with results-driven investors (the ones who make may you sweat through your shirt).
You may be missing one key communication strategy and need to learn their language to relate with them on their terms.
It can be frightening, but I want to offer you a few tactics that I have uncovered and put into practice which has been really helpful with this personality type.
This episode is specifically made for all those entrepreneurs who are fundraising now or dealing with stress-inducing investors on your board or advisors.
Take a listen. 👇🏻
Wednesday Nov 10, 2021
Wednesday Nov 10, 2021
One of the main worries I hear from startup founders and entrepreneurs is how to sell their idea and BIG vision.
We sell to customers all the time, but what about investors or your own team?
And no, it is not by sharing your enthusiasm...
I have found that it isn't your big vision that people are after. It's how they see themselves inside of it.
We all tend to focus on the pitch. Summarizing our business in two sentences or less…
and while you need your elevator pitch for many things, it is not the tool that will truly win people's hearts.
People don’t want to be sold to they want to know how your company is going to help satisfy their deepest desires.
What are the deepest desires of the audience you are speaking to? Discover with me in this week's episode of the Marketing for Startups Podcast.
Take a listen. 👇🏻
Monday Nov 01, 2021
Monday Nov 01, 2021
We live in a patriarchal society, and the entreprenurial ecosystem is no exception.
It is a culture driven by men…
… a culture of winning and fast, exponential growth.
While I’m comfortable in this environment, I think it comes at a price.
In business, there are two worlds. Two philosophies about how it all should be done. At times the ideas feel quite polarizing.
As a woman in business, what does it take to win? Playing by the male rules, not complaining, have a -get it done- attitude? Or taking a different approach. A slower, more enriched leadership style?
This is the question I am trying to answer today.
Take a listen. 👇🏻
Monday Oct 25, 2021
Monday Oct 25, 2021
For decades, experts from many fields—psychologists, economists, advertising and marketing executives—failed to register the power of narrative. Scientists thought stories were frivolous. Economists were knee-deep in theory. Marketers just wanted to cut to the sales pitch. Yet stories, not reasoning, are the key to persuasion.
Today I’m speaking with Frank Rose, author of THE SEA WE SWIM IN: How Stories Work in a Data-Driven World. It is an illuminating conversation about storytelling and the power it holds in every aspect of our lives.
We dig into how to see the world as a story to be told, and how brands can use the power of storytelling to build immersive experiences for their audiences.
This is a really good one. Do yourself a favor and take a listen. 👇🏻