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The Scalable Marketing Machine Podcast is dedicated to early-stage founders trying to navigate, build, and grow their marketing machine. Hosted by veteran marketer, Victoria Hajjar, who passes on the lessons she has learned being a marketing director for over 10+ years in different markets and verticals around the world. Each week, she shares the strategies, insights, and habits to teach you how to manage a profitable marketing program that will grow your business and gain the traction you need to raise capital.
Episodes
Tuesday Feb 08, 2022
Tuesday Feb 08, 2022
Wednesday Feb 02, 2022
Wednesday Feb 02, 2022
In order to create a strong brand, you must have a level of consistency across all areas of digital marketing. Learn how to create a Content Style Guide and train your marketing team for flawless execution.
FREE TEMPLATE: Content Style Guide.
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
GO-TO-MARKET STRATEGY TEMPLATE & CHECKLIST: https://mailchi.mp/a1151de84a43/gtm
Tuesday Jan 25, 2022
Tuesday Jan 25, 2022
I'm sharing this quick episode because I want to normalize the idea and the fact that this is absolutely part of the journey to any serious entrepreneur pursuing anything of value, going through moments of questioning, and having really challenging times, is sort of what you sign up for.
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
GO-TO-MARKET STRATEGY TEMPLATE & CHECKLIST: https://mailchi.mp/a1151de84a43/gtm
Monday Jan 17, 2022
Monday Jan 17, 2022
Do you remember the second person to fly across the Atlantic Ocean? How about the second person to walk on the moon? No. That doesn't ring a bell?
Being the first at something is a big deal. It sets you apart and is an easy story to communicate and remember. But what happens when you haven’t created something equivalent to the iPhone or self-driving cars? What happens when you have a great product but it’s not the first of its kind or the most innovative? Dig in with me into the importance of differentiation in your business.
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
GO-TO-MARKET STRATEGY TEMPLATE & CHECKLIST: https://mailchi.mp/a1151de84a43/gtm
Monday Jan 10, 2022
Monday Jan 10, 2022
Today I am going to offer you 3 ways in which you can get free help in your business. Help can come in many forms. Maybe you need extra hands on deck for an event or to help fill orders. Perhaps you need someone to help with remedial tasks. Tasks that are redundant or administrative and don’t help grow revenue. Or perhaps you need high-level strategic thinking in areas outside your expertise like marketing or human relations.
Let’s begin!
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
GO-TO-MARKET STRATEGY TEMPLATE & CHECKLIST: https://mailchi.mp/a1151de84a43/gtm
RIIPEN SERVICES: https://riipen.grsm.io/czblu13lgbxf
Monday Jan 03, 2022
Monday Jan 03, 2022
Are you ready to go into 2022 more focused and full of joy?
This week I attempt to break down and simplify the three keys to success for any marketing program. My intention is to cut out the noise and give you a tactical strategy that will help you focus on what really matters to move the needle forward this upcoming year.
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
GO-TO-MARKET STRATEGY TEMPLATE & CHECKLIST: https://mailchi.mp/a1151de84a43/gtm
Monday Dec 27, 2021
Monday Dec 27, 2021
Do you really know what you want for your life and business? This may seem like a simple question, and it is, but answering it could be much more difficult. It is said that the first step to achieving any dream is actually defining it. Today, we are going to be focusing on just that, defining what we actually want in order to be able to plan and prioritize our lives, our businesses, and our marketing.
FREE MARKETING GOALS PLANNING MASTERCLASS: https://www.eventbrite.com/e/223619601247
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
GO-TO-MARKET STRATEGY TEMPLATE & CHECKLIST: https://mailchi.mp/a1151de84a43/gtm
Monday Dec 20, 2021
Monday Dec 20, 2021
Do you get really excited at the end of the year, as I do? I have always been a person who adores goal setting. It is something that gives me great joy. But what often happens as the weeks and months pass, I get distracted. I find myself flying further and further away from my plans. If you experience this, you’re not alone. The solution seems to be cultivating a laser focus on what matters most.
FREE MARKETING GOALS PLANNING MASTERCLASS: https://www.eventbrite.com/e/223619601247
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
GO-TO-MARKET STRATEGY TEMPLATE & CHECKLIST: https://mailchi.mp/a1151de84a43/gtm
Monday Dec 13, 2021
Monday Dec 13, 2021
If you are anything like me, carving your own path comes with a lot of self-growth. My hope in sharing this list with you is to offer a glimpse into the people I choose to spend my time with-- innovative thinkers who are not only business savvy and incredibly motivating but also teach about mindset.
Monday Dec 06, 2021
Monday Dec 06, 2021
Join me on this journey of self-discovery and self-growth called entrepreneurship, because if something I learned from this, is that entrepreneurship is an inside job… one you must go through again and as again. Let's learn how to overcome failure.
TOP 5 METRICS FOR CREATIVE ENTREPRENEURS: https://mailchi.mp/ugliventures.com/5-metrics-for-creative-entrepreneurs?mc_cid=1653bb7ca8&mc_eid=UNIQID
UGLIVENTURES WEBSITE: https://www.ugliventures.com/
UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/
GO-TO-MARKET STRATEGY TEMPLATE & CHECKLIST: https://mailchi.mp/a1151de84a43/gtm