The Scalable Marketing Machine Podcast

Ep. 53: 5 Business Metrics Every Creative Entrepreneur Should Track

Listen now and get the right metrics that you need to start tracking to determine the health of your business and help you grow. If you need help getting started, I have shared the exact template I use for my business.  I review this document with my team on a weekly basis, this helps get us aligned on what is working, what needs attention. 

Take a listen. 👇🏻

 

TOP 5 METRICS FOR CREATIVE ENTREPRENEURS: https://mailchi.mp/ugliventures.com/5-metrics-for-creative-entrepreneurs?mc_cid=1653bb7ca8&mc_eid=UNIQID 

 

UGLIVENTURES WEBSITE: https://www.ugliventures.com/

 

UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/

 

GO-TO-MARKET STRATEGY TEMPLATE & CHECKLIST: https://mailchi.mp/a1151de84a43/gtm 

Ep. 52: Practice gratitude, a special gift for you, and looking for signs of life

LINK TO SURVEY HERE

Happy Holidays! I hope that you are having a beautiful Thanksgiving- or if you are listening after Thursday, that you enjoyed your holiday and time with friends and family.  

This is a special bonus episode… that is because I wanted to take some time from our regularly scheduled programming to say that I am so grateful to you, my listeners. I get beautiful messages from people saying that they love the podcast-- and it means so much to me. 

I have an enormous favor to ask you, well actually more of a bribe... 

In order for me to develop the right products, I have created a little survey that I would love for you to fill out. In fact, the first 25 founders to fill out my survey will be receiving a personal thank-you note and a $5 Starbucks gift card as my little way of saying thanks. 

Will you help me out? If so, please go to the link HERE. 

I have such gratitude for you all!

Ep 51. The Language of Investors

Wondering how to communicate with investors? Especially those who have a data-driven, results at all costs personality? 

Don't fret. This week I'm sharing a guide on how to deal with results-driven investors (the ones who make may you sweat through your shirt). 

You may be missing one key communication strategy and need to learn their language to relate with them on their terms. 

It can be frightening, but I want to offer you a few tactics that I have uncovered and put into practice which has been really helpful with this personality type.

This episode is specifically made for all those entrepreneurs who are fundraising now or dealing with stress-inducing investors on your board or advisors.  

Take a listen. 👇🏻

Ep. 50: Sell Yourself and Your Vision

One of the main worries I hear from startup founders and entrepreneurs is how to sell their idea and BIG vision. 

We sell to customers all the time, but what about investors or your own team?

And no, it is not by sharing your enthusiasm...  

I have found that it isn't your big vision that people are after. It's how they see themselves inside of it.

We all tend to focus on the pitch. Summarizing our business in two sentences or less…

and while you need your elevator pitch for many things, it is not the tool that will truly win people's hearts.

People don’t want to be sold to they want to know how your company is going to help satisfy their deepest desires. 

What are the deepest desires of the audience you are speaking to? Discover with me in this week's episode of the Marketing for Startups Podcast. 

Take a listen. 👇🏻

Ep. 49: How women can win in business

We live in a patriarchal society, and the entreprenurial ecosystem is no exception. 

 

It is a culture driven by men…

 

… a culture of winning and fast, exponential growth.

 

While I’m comfortable in this environment, I think it comes at a price. 

 

In business, there are two worlds. Two philosophies about how it all should be done. At times the ideas feel quite polarizing.

 

As a woman in business, what does it take to win? Playing by the male rules, not complaining, have a -get it done- attitude? Or taking a different approach.  A slower, more enriched leadership style?  

 

This is the question I am trying to answer today.

 

Take a listen. 👇🏻

Ep. 48: Frank Rose - The Power of Brand Storytelling

For decades, experts from many fields—psychologists, economists, advertising and marketing executives—failed to register the power of narrative. Scientists thought stories were frivolous. Economists were knee-deep in theory. Marketers just wanted to cut to the sales pitch. Yet stories, not reasoning, are the key to persuasion.

Today I’m speaking with Frank Rose, author of  THE SEA WE SWIM IN: How Stories Work in a Data-Driven World. It is an illuminating conversation about storytelling and the power it holds in every aspect of our lives. 

We dig into how to see the world as a story to be told, and how brands can use the power of storytelling to build immersive experiences for their audiences.

This is a really good one. Do yourself a favor and take a listen. 👇🏻

Ep. 47: Being Thrown Off by Change

Being thrown off is unsettling. It makes me feel physically uncomfortable and a little bit scared. 

As entrepreneurs, we try to plan and prepare for every situation-- but every so often, life has a different plan. Sometimes life interrupts you in a BIG way. But more often than not, it is the little, subtle things that creep into the day-to-day and create disorientation. 

This stinks because it can make you feel funky, delay your progress, and cause anxiety. 

Here is my story:

I’ve been working as a marketing consultant for the past 6 years.  I’ve been a free agent for quite some time. But there was a stirring inside me.  A yearning to uplevel.  To be mentored and learn how to be a world-class marketer for high-growth companies. I found that opportunity in June and have been mentally stretched and pulled executing strategies to double and triple growth in an already 8-figure business. This job is taking up most of my time and represents a significant portion of my income.

When you take on a big project and go through a season of change/growth there are psychological ramifications.  I was not prepared to experience the loss of independence, being responsible for a team of employees (dealing with politics and emotions), and having the urge to stay safe and play small.

Today I’m digging into how I’ve identified the cause and effect of my being thrown off and how I’ve navigated through my own fears and uncertainty. 

Building a successful business on every level takes a different mindset to get you from where you are to where you want to be. The key is to identify this situation that might throw you off (as best you can) and prepare for it.  

And if you find yourself in unfamiliar territory, give yourself a little grace. We all get thrown off sometimes. 

Take a listen. 👇🏻

Ep. 46: Set your Boundaries with Christine Seibold

Today I’m sharing a very special conversation with Christine Seibold.

Christine is a Virtual Freedom Strategist based in Miami and the Owner of Freelance N’ Freedom. She started her entrepreneurial journey as a Virtual Assistant, specializing in social media management and leading administrative projects for other business owners in the health and wellness industry. Since then, she has transitioned into life and business coaching teaching others on how to leave their 9 to 5 jobs to start their own virtual businesses through an 8-week program that she designed. 

In January of 2020, Christine launched a second business, Femprendedoras, a women’s entrepreneur community in Seville, Spain that runs workshops and supports women entrepreneurs to learn, grow, support each other and reach their goals so that they can be successful business owners.

As a certified life coach and community leader, her main goal is to help women follow their passion and lead them through the process of how to start their own business so that they can have unlimited vacation, travel the world, have a flexible schedule, spend more time with family and live the freedom lifestyle that they dream of. With a Bachelor’s degree in Public Communications and Spanish and her Masters’ degree from Harvard University in International Relations, Christine has always had the desire to help develop and grow women entrepreneurs around the world, to provide them with the skills and the self-esteem necessary in order to follow their dreams.
 

In September of 2021, she published her book, Blondie Without Borders, to celebrate 3 years of Freelance N’ Freedom. The book discusses how to set boundaries in life, business, relationships, travel with substances, and more. 

Since becoming an entrepreneur, she has shared her experience and has spoken both locally and internationally on topics such as how to be a successful entrepreneur, how to live a life of freedom while working virtually, how to get unstuck in business, and how to set healthy boundaries in work and in life. Additionally, she has been featured in articles such as Voyage MIA, A Wanderous Affair, and also podcasts such as The Becoming Known Podcast and The Virtual Hustle Podcast.

When Christine is not working, you can usually find her trying out different coffees, on the search for the cutest dogs, taking a yoga class, or jetting off to a new country.

Listen to our conversation. 👇🏻

Ep. 45: Quarterly Planning

Now starts the season of planning. We have hit the home stretch of 2021 and Q4 promises to be full of surprises, I’m sure. 

Having a solid goal-setting practice is vital for growth and the one thing you can do for your business to mitigate risk in an ever-changing world. 

How much money are you spending and where? What is your ROI? How is your social media team managing your budget? What is your cost per lead? 

All of these answers can and need to be tracked on a regular basis for any business. That’s because the rate of change is outpacing our strategies. 

When it comes to marketing, working on a quarterly basis turns to be really smart. Having the practice where you are reviewing 3 months worth of data, paying attention to changes in the market, and intentionally crafting a plan will help you stay ahead of the curve. 

That’s why today I am sharing the exact high-level template that I use in my planning process for clients. It’s the one-pager you need to extract yourself from the weeds to see the forest from the trees.

I’m excited to guide you through the template to help you plan your quarterly marketing efforts.

Ep. 44: Overcoming Anxiety

I bet you feel anxious from time to time. I do too. But have you ever felt totally overcome by anxiety? So much so that you don’t know how to calm yourself down or silence the ruminating voice inside your head?

I’ve felt that way before. For years.

Being an entrepreneur certainly exacerbates worry and self-doubt. And because entrepreneurship is such a personal journey of growth and development, I thought it might be helpful to share a little about my own experience overcoming anxiety while building my career working with startups.

 

It’s about changing your mindset.

It’s about reframing your discomfort. 

It’s about focusing on gratitude and being fully present.

But…

There is one thing that has been more effective than anything else in helping me come out the other side of my crippling anxiety.

Take a listen! 👇🏻