When you launch a new product or service, the last thing you need is to waste time and resources bringing it to market. To avoid this, it’s beneficial to craft a Go-to-Market Strategy.
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The Scalable Marketing Machine Podcast is where B2B founders and CEOs learn how to stop guessing and start growing with marketing that actually drives revenue.
Hosted by Victoria Hajjar, Fractional CMO, growth strategist, and founder of Ugli Ventures, the show draws on her experience helping founders transform scattered marketing into predictable, ROI-driven systems.
Each episode brings the strategies, frameworks, and leadership practices behind her proven Scalable Marketing Machine, from the 24/7 Marketing Flywheel to building strong marketing teams that deliver results.
For CEOs ready to align marketing with sales goals, lead their teams with clarity, and build a business that grows predictably, this podcast is your front-row seat to the same systems Victoria teaches inside her Scalable Marketing Machine Accelerator.
Episodes
Feb 4, 2021
Feb 4, 2021
34 min
On this week's episode of the Marketing for Startups podcast, we are talking all about how to prepare for and create a winning Go-to-Market Strategy.
Enjoy!
Jan 28, 2021
Jan 28, 2021
13 min
If you want to grow your business, you must invest either your time or your money. Startup founders typically burn out hustling to market and sell while shouldering the burden of running the company. This is why it is wise to start investing in marketing early on in your business. Even the smallest budget can go a long way if you are intentional and consistent in your execution.
Jan 21, 2021
Jan 21, 2021
18 min
This week, we are learning how to get excited about data. Data isn't boring! It's your approach that stinks. We'll dig into:
1. Why marketing managers and business owners dismiss the importance of regular data reviews
2. What leading vs lagging metrics are and how they work
3. Exactly what you should to data to track in your business
... and a whole lot more.
Jan 14, 2021
Jan 14, 2021
15 min
I have heard from so many ambitious founders in the community who are feeling exhausted by the thought of creating a plan when so much remains uncertain. There is a sense of excitement and hesitation looking towards the future. But I felt determined to break through and use my anxious energy to become more focused than ever before. Here are 3 things that helped me push through resistance and plan for an awesome 2021
Jan 7, 2021
Jan 7, 2021
19 min
We have come to the final phase of our goal-setting journey: actually mapping out the work for the year. A plan is only as good as it is executed. Today I'll be walking you through the day-to-day management of your goals and how to organize your workweek.
Dec 10, 2020
Dec 10, 2020
12 min
This is the second installment of our 3-part series on goal setting.
What would life look like if you were laser-focused every day on the exact tasks to move your business forward? How would it feel to have knocked off some HUGE goals from your list by the end of the year? The secret to setting yourself up for success is establishing a BIG why behind your goal and then planning on a support system to get you there.
Dec 3, 2020
Dec 3, 2020
9 min
It's time to plan your 2021 life and business goals! I am diligent about my yearly planning session both personally and professionally. I have fine-tuned my process over many years. This month I'm excited to share it with you in the hopes that it helps you move forward into a bright future. This month, on the podcast, I will be sharing the 3-part panning process that I use to prepare myself and clients for the year ahead and Q1.
Nov 26, 2020
Nov 26, 2020
10 min
Traction. It’s the one thing that everyone wants for their business; and yet, something that may seem elusive to attain. The truth is there's no big mystery. The answer is not a sexy one but it is the one that will get you results.
Nov 19, 2020
Nov 19, 2020
20 min
Create a powerful marketing strategy by following 6 simple steps. This week, I walk you through the Client Value Journey, which is the path your prospective clients will follow in order to purchase something from you.
Having a well thought out journey could be the difference between success and failure for your business.
Nov 11, 2020
Nov 11, 2020
9 min
Graphic Designers are wonderful for creating stunning brands. The problem is, we are often left with a big question mark on how to actually execute the brand's mission and values. This week I share the three things you need to know about your brand in order to create a strong foundation for your business to grow and flourish.